Known for the understated glamour and simple elegance of her designs, native New Yorker Heidi Weisel debuted her collection with six black evening pieces - captivating prestigious retailers and press alike. The collection was soon featured at New York’s premiere retailers including Neiman Marcus, Bergdorf Goodman, and Barney’s New York. Inspired by luxurious fabrics, Heidi began experimenting with knitted cashmere, discovering ways to incorporate it into her designs. Creating evening wear with the ease and comfort of sportswear - Weisel paired the versatility of cashmere with the fluidity of silk chiffon and satin to create her signature look - modern evening gowns in an unexpected mix of fabrics. Cashmere and knits have since become the mainstay of her collections - and remain Heidi's passion.

Extensive editorial coverage and celebrity clientele quickly followed. Often gracing the red carpet, her clientele includes Brooke Shields, Oprah Winfrey, Catherine Zeta-Jones, and Elizabeth Hurley - to name a few. Heidi has appeared on The Morning Show, Extra, CNN and E! and has been profiled in Women's Wear Daily, InStyle, House Beautiful, and her designs have been featured in all major fashion publications. In addition to her own collection, Heidi has collaborated with several nationally recognized retailers and global brands, including HSN, Gilt Groupe, Saks Fifth Avenue, Standard Textile, and most recently Dressbarn.

A graduate of the Fashion Institute of Technology, Heidi's designs have been exhibited at the Costume Institute of the Metropolitan Museum of Art - and have been selected as part of the permanent collection. Heidi won the celebrated Gold Coast Fashion Award for "Excellence in Design" in 2000 and is a member of the Council of Fashion Designers of America.